Mental models templates
Frameworks and mental models walked one part per page — an iceberg, a flywheel, a quadrant, a ladder, an equation and twenty more devices, each page lighting its own part of the model. MarketiQ’s Creative Director picks from these 25 templates whenever a post’s message fits one of them, then fills it with your brand, facts and copy.
All Mental models templates
Iceberg waterline
An iceberg cut at the waterline, for a post about what lies beneath a visible surface
Flywheel
A flywheel ring of stages, each arc arrowing into the next, for a post about a loop that feeds itself, a 'virtuous cycle'
Layer stack
An exploded isometric stack of slabs, one per layer, for a post about something built 'layer by layer'
Quadrant matrix
A 2×2 quadrant matrix toured one quadrant per page, for a post that sorts things on two axes
Maturity ladder
A tall ladder with one rung per stage, for a post about levels of maturity from first steps to mastery
Equation
An equation built term by term
Venn diagram
A Venn of two to four overlapping circles lit one per page, for a post about where several things meet
Satellite orbit
One core with numbered satellites on tilted orbits around it, for a post about the parts that revolve around one centre
One-page canvas
A one-page planning canvas of ruled blocks, for a post that lays a plan out as named boxes to fill in, like a 'business model canvas'
Compass rose
A 'compass' rose with one numbered bearing per principle around its ring, for a post about the principles that steer a team or a choice
Balance scale
A level balance whose two pans carry the two sides of one 'trade-off' per page, for a post that weighs choices
Element tiles
The basics of a craft set as element tiles on a small, generic periodic table (no real elements), for a post that names the essential elements of something
Chessboard
A 'chess' board where one piece works its way up the board, one move per page, for a post that lays out a strategy as deliberate moves in order
Brick by brick
A brick wall that rises one course per page, for a post about 'building blocks' laid in order, each resting on the last
Interlocking gears
A train of meshing gears, big and small, for a post about parts that drive one another
Rope bridge
A rope bridge across a gap laid one plank per page, for a post about getting from where someone is to where they want to be
Spectrum
A knob along one graded scale with a stop per position, for a post that places options between two ends
Rubric
A grading sheet of criteria with empty check boxes, for a post that sets out how to judge something
Prism facets
A glass prism splitting one white beam into a fan of coloured rays on a dark ground, for a post that looks at one subject 'through four lenses'
Padlocks
A padlock as big as the page whose shackle springs open on every page, for a post that hands over the keys to something
Jigsaw
A jigsaw whose pieces lock into place one per page, for a post about the 'pieces of the puzzle'
Toolbox
An open toolbox with one generic tool lifted out per page, for a post that lays out a 'toolkit'
Dials and levers
A control panel of dials beside the copy, one dial turned right up per page, for a post about the 'levers to pull'
Ripple effect
'Ripples' spreading from one drop, a ring further out per page, for a post about the 'ripple effect' of one change
Relay baton
A relay race run one leg per page, for a post about handoffs
Samples use fictional brands; MarketiQ fills each template with your brand, facts and copy.
New Mental models from the Template Foundry
The Template Foundry’s AI design team reads a sample post, debates its look and designs new templates around the clock; only designs that pass the same render checks as the library, look unlike every template we already have and convince our art-director model join it. 16 so far — the newest here.
Parking First Notes
A brand-field buying notebook led by a candid parking-map picture. Rounded phone-like notes, changing section icons and equally weighted unchecked routes make the comparison feel worth saving.
Three Day Calendar
An acid-riso preparation planner: a three-cell calendar illustration leads the cover, an expanded task sheet anchors each inside page, and a dark review endpoint closes. Giant day numerals and changing task icons make preparation progress visible.
Field Notes Beyond the Frame
A dimensional mountain escapes a postcard crop. Inside, an attributed quotation sits on an oversized field note with a handwritten commentary tab; an unfinished summit-to-home route continues below the card on every page.
Both Ways Field Quotes
A travel-zine carousel with equal boot-print ascent and return arrows, oversized quoted commentary and handwritten notes attached to the frame. Compact page furniture keeps the argument, not the numbering, in charge.
Units Not Bargains — Tile Lab
A flash-lit unit-grid object anchors a sticker-bomb cover; tilted hook labels, changing inspection icons and bold arrows expose the mechanics behind a price per unit.
NAV Under the Hood
An opened arithmetic chamber: a risograph cutaway reveals pooled assets becoming individual units; oversized hooks, dark calculation panels, changing icons and giant numerals carry the inside series.
Three Ticket Check
A nutrition explainer as a ticket-counter zine: a wordless ticket collage makes one unit versus three visible, oversized page numerals and changing icons lead the inside pages, and a paper question ticket closes the sequence.
Signal post sort
A stop/start/continue carousel. The cover is a riso poster: an arch-cut AI picture beside an ink signal post of three lamp discs, over a tilted brand block with the hook set huge. Each inside page puts a giant page numeral and the page's own icon on that ink signal post, beside the verb-led
Signal lane split collage
A zine-collage stop/start/continue carousel. The cover is a cut-out traffic-light collage bleeding off the page under a tilted paper title card. Each inside page splits into a taped habit card and a brand-field 'do' card. A giant page numeral and a ringed auto signal icon lead, and a bold arrow
Reserved is not occupied
A tactile chair-and-offer collage becomes a recruitment phrasebook. Inside pages compare two oversized cohort counts on contrasting seat stages, with the complete distinction beneath; the close returns to the chair metaphor as a saveable warning.
Paste path prompt pack
An acid-riso prompt pack on a full-bleed brand field. A thick brand2 paste-path line runs along the foot of every page, so the swipe follows it. The cover opens on a riso picture of the over-budget row with a stamp. Each inside page is a numbered step over a tilted chat-style prompt box that its
Receipt For Your Time
A bold travel-planning ledger: a paperwork-to-time collage leads the cover, each inside page reveals an oversized input band with its own icon, and the final receipt becomes a comment invitation.
Samples use fictional brands; MarketiQ fills each template with your brand, facts and copy.
More ways to carry a message
Let the AI pick the right Mental models template.
Write the post, or let your AI team write it. The Creative Director reads it, picks the template that carries it best and fills it with your brand; it goes out on the approval rules you set.